Nicholas

UI/UX Designer

I design interfaces that are simple, clear, and actually usable. IT background, design-to-solve mindset.

How I design

I come from an IT background, so I think in systems as much as screens. Every project starts with the problem, never the interface — research first, through interviews, questionnaires, and whatever real data I can get my hands on. Only then do I shape flows and wireframes around what people actually struggle with.

After that it is testing and reworking. I put prototypes in front of real users, watch where they hesitate, and keep cutting until the design is genuinely easy to use and actually solves the problem it started from.

Skills

  • User Research
  • Wireframing
  • Prototyping
  • UI Design
  • Usability Testing
  • Design Systems
  • Information Architecture
  • Figma

Experience

  • UI/UX Designer & Researcher Intern

    Telkomsel · Jun–Aug 2026

    Conducted user research and designed UI improvements for internal digital products, collaborating with cross-functional teams from concept to testing.

    • User Research
    • UI Design
    • Usability Testing

  • Chief Marketing Officer

    Inkubator IT · 2026/2027

    Led marketing strategy and brand direction for the organization, overseeing campaign execution and cross-team coordination.

    • Marketing Strategy
    • Leadership
    • Brand

  • Deputy Head of Creative Marketing

    ITB Jazz · 2025/2026

    Led 8 people across each respective division, directing visual and content strategy for event promotion and campaign assets.

    • Creative Direction
    • Team Leadership
    • Content Strategy

  • Deputy Head of Visual Design

    ITB Jazz · 2024/2025

    Led 6 staff designing visual identity and promotional assets for large-scale events, ensuring brand consistency across all touchpoints.

    • Visual Design
    • Team Leadership
    • Brand Identity

Portofolio